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Notiziario Marketpress di
Venerdì 06 Ottobre 2000 |
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IBM DELIVERS GOLD MEDAL PERFORMANCE FOR OLYMPIC GAMES TECHNOLOGY
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Sydney, Australia, October 5, 2000 - Ibm reached the climax of a 40-year association with the Olympic Movement by delivering a technology performance worthy of a gold medal during the Sydney 2000 Olympic Games. Building and managing the technology infrastructure for the Sydney Games was the "largest, most complex information technology challenge in the world," according to Tom Furey, Ibm general manager, worldwide Olympic technology. The official Games Web site, powered by Ibm, handled unprecedented Internet traffic with 11. 3 billion hits, a 1,700 percent increase over the Nagano Games official site in 1998. More than 13 million lines of software code were written and thoroughly tested before the Games began. Almost 6,000 people provided technology support for 300 medal events in 37 sports competitions held at 39 venues. Ibm´s technology performance generated praise among Olympic and international sports federation officials. "Sailing is one of the more complicated sports, and Ibm did a great job", said Jerome Pels, technical delegate for the International Sailing Federation. "With the technology, we achieved more than ever before at the Olympic Games. The Internet was key for involving sailing fans all over the world". Ibm designed, developed and hosted the official Olympic Web site, Olympics. Com, the most popular destination on the Internet during the Games. More than 8. 7 million unique visitors accounted for 230 million Web page views from September 13 when competition began until the closing ceremony October 1. Olympics. Com was the only site that offered comprehensive results for every sport, every athlete and every country. The majority of visitors, 62 percent, were from countries outside the United States. Countries generating the most traffic were: United States, 38 percent; Australia, 17 percent; Canada, 7 percent; United Kingdom, 5 percent; Japan, 3 percent; and 2 percent each for Germany, Italy, China and France. Ibm also hosted other Olympic-related Internet sites, including nbcolympics. Com, one of the most successful Olympic Web sites in the U. S. , and ibm. Com/fanmail, where fans from 199 countries sent 371,654 messages to athletes and teams competing in Sydney. "The Olympics have been an unmatched marketing platform for showcasing Ibm technology on a global stage", said Eli Primrose-smith, vice president, worldwide Olympic and sports sponsorships. "We have achieved our sponsorship goals, and it is fantastic to end on a high note with an impressive demonstration of Ibm´s ability to manage the technology for the world´s most complex and greatest sporting event". Ibm capitalized on its association with the Olympic rings through an extensive marketing program that included advertising on Tv, in print and on the Internet. One of the company´s most successful promotions involved the Fanmail Web site and Ibm Surf Shacks. Athletes visited the Surf Shack in the Olympic Village to read and respond to Fanmail messages from all over the world. Athletes from Cuba, Russian Federation and the Ukraine created the most of the more than 4,237 home pages on the site. Additionally, more than 78,000 fans visited the first ever Ibm Surf Shack for the public, floating in Sydney´s Cockle Bay at Darling Harbour, where they sent Fanmail, surfed the Web and participated in demonstrations of Ibm´s Via Voice speech recognition technology. Ibm has been involved with the Olympic Games since 1960 when it used computer punch cards to tally results at the Winter Games in Squaw Valley, California. As the Worldwide Information Technology Partner and Official Internet Provider for the Games, Ibm has performed an integral role in helping the Olympic Movement and Games orgainsers bring the Olympic Games to the world. Ibm´s relationship with the International Olympic Committee ends December 31, 2000. Ibm Olympics Games Technology Facts and Figures - Olympic Web Site Traffic (www. Olympics. Com) Developed and hosted by Ibm, the only site on the Web with real-time results for every sport, every country and every athlete at the Games. For the period September 13 - October 1: Total page views: 230 million; Total unique visitors: 8. 7 million; Total number of hits: 11. 3 billion; Highest traffic level recorded: 1. 2 million hits per minute, Wednesday, September 27 at 3:19 pm (Australian Eastern Standard Time) during the bronze medal Japan vs Korean baseball game, womens? gold medal tennis match between the Usa and Russia, and the cycling road race. Highest total number of hits in a single day: 874. 5 million, Tuesday, September 26 Ibm Internet Infrastructure Availability: 100% Ibm Fanmail ( www. Ibm. Com/fanmail ): A fun and easy way for fans to send messages of good luck and congratulations to your favorite athletes and teams competing in Sydney. Messages sent by fans from 199 countries: 371,654 Countries sending the most Fanmail messages: Australia, Usa, Canada, New Zealand, Japan Top 5 athletes who received the most Fanmail messages: 1 - Ian Thorpe (Australia, swimming); 2 - Claudio Nolano (Italy, taekwando); 3 - Cathy Freeman (Australia, track&field); 4 - Susie O´neill (Australia, swimming); 5 - Andreea Raducan (Romania, artistic gymnastics). Home pages created by athletes: 4,237; Visits to the Ibm Surf Shack in the Athletes? Village: 35,432; Visits to the first ever public Ibm Surf Shack in Darling Harbour: 78,125 An intranet-based system that is an information resource for the 260,000 members of the Olympic Family during the Games; including athlete biographies, news, schedules and records. Total number of transactions, September 13 - October 1: 21,166,779 52% of the users accessed sports results; 18% accessed competition schedules. Facts & Figures - 7,300 Ibm Pcs and Thinkpads connected to the Olympic Games It network. 4,300+ It volunteers worldwide worked on the Olympic Games It systems. 2,000 Info workstations and kiosks located throughout the Olympic venues in Sydney. 1,500+ Ibm technology specialists worked on the Olympic Games It systems. 200 Ibm technology specialists and volunteers needed to run the technology at the Olympic stadium alone. The equivalent of 50 laps of cable (10km) was laid in the stadium to handle the data feed to scoreboards, officials and media. 815 Network Switches 540 Netfinity Servers supported the Games Management System storing massive amounts of data generated throughout the Games. 50 Rs/6000 Pc and 3 Rs/6000 Sp servers managed and organized data generated by Olympics. Com and Info. 38 international test events for Games systems held prior to Sydney Games. 13 million lines of software code written for the Games. 3 S/390 Parallel Sysplex systems powered the Central Results System responsible for processing results for the 300 medal events in all 28 sports. Ibm software that helped pull all the Games technology together included: Lotus Notes, Lotus Domino, Mq Series, Tivoli, Db2 and Visualage Team Connection. Critical Olympic Games Applications - Games Management Systems: Coordinated the behind-the-scenes logistics -- ranging from accreditation and accommodations to staffing and transportation -- that are critical to the success of the Games. Games Results System: Captured the results from all competition events and distributes information to judges, scoreboards, commentators, media and the Official Games Web site. Commentator Information System (Cis): Part of the Results System, provided real-time competition information to Tv and radio broadcasters to enrich their event coverage. |
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